KatOct 24, 20182 minSketching e-commerce returns - pain points along the customer journeyA picture is worth a thousand words. I sketch user journeys and concepts captured during user interviews and conversations with...
KatOct 24, 20186 minUsing Design Sprints for Data-Informed Design ImprovementsBackground Problem A phone app to “troubleshoot your home wireless system” needs careful upfront definition, prioritization and scoping...
KatOct 23, 20187 minVisual Attention in Virtual RealityWhen designing interfaces that use visual attention, we must remember that our brains do not shoot and store perfect photos of the world...
KatOct 23, 20182 minNo, I don’t want to sign up for your newsletter — horrible uses of exit overlaysWhen a user moves their mouse from the middle of the page toward the navigation bar — presumably to abandon the page — there are...
KatOct 23, 20184 minQuantitative Analysis and Cognitive Dissonance in MarketingI love business-related applications of data analysis, and so I want to share a huge shift in my understanding of data analysis...