KatOct 24, 20182 min readSketching e-commerce returns - pain points along the customer journeyA picture is worth a thousand words. I sketch user journeys and concepts captured during user interviews and conversations with...
KatOct 23, 20186 min readUsing Design Sprints for Data-Informed Design ImprovementsBackground Problem A phone app to “troubleshoot your home wireless system” needs careful upfront definition, prioritization and scoping...
KatOct 23, 20187 min readVisual Attention in Virtual RealityWhen designing interfaces that use visual attention, we must remember that our brains do not shoot and store perfect photos of the world...
KatOct 22, 20182 min readNo, I don’t want to sign up for your newsletter — horrible uses of exit overlaysWhen a user moves their mouse from the middle of the page toward the navigation bar — presumably to abandon the page — there are...
KatOct 22, 20184 min readQuantitative Analysis and Cognitive Dissonance in MarketingI love business-related applications of data analysis, and so I want to share a huge shift in my understanding of data analysis...